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Paid Online Advertising

Savvy runs paid advertising campaigns to attract customers to visit and to perform a specific action on a website.

The first decision is the most appropriate platform for the objective of the brand, usually the extensive Google Advertising platform or a combination of social media platforms.

The focus is ‘Conversion Rate Optimisation’ – ensuring that a visitor to a website converts to a sale at the lowest cost.

Image showing crucial tools for Paid Online Media

Google Ads

Google’s online advertising platform allows advertisers to pay to display brief advertisements, service offerings, product listings, video content, within the Google ad network to web users.

Google has a 96% share of search engines in South Africa. Google can place a brand in front of a potential customer exactly when they are searching for that brand’s offer. On the Google Network, people are searching for information, shopping online, comparing product prices, getting directions, or just learning something new.

The power of search engine marketing is that a brand can quickly target an audience and attract clicks from day 1. As clicks are gathered, campaigns may be refined and targeting narrowed – this allows us to find the optimal targeting based on what’s actually driving business leads.

Savvy are able to accurately report back on sales generated by keywords and the total cost of a sale. When this is overlaid with other data, within a short period of time we can optimise campaigns so that return outperforms the cost of a campaign. 

Social Media Advertising

Social media advertising is a way to target audiences on specific networks through demographic information so targeted consumers can see your brand in their feeds. The data collected by the platforms Facebook, YouTube, Instagram, LinkedIn and TikTok mean highly targeted campaigns are possible.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. With the correct marketing behind it Social Media advertising can bring remarkable success to your business, create devoted brand advocates and even drive leads and sales.

Savvy’s focus on conversion rate optimization and will continuously optimise your social media advertising campaigns to drive the lowest cost-per-conversion in line with targeted objectives and goals.

For Case Studies on Paid Online Advertising see