Google’s online advertising platform allows advertisers to pay to display brief advertisements, service offerings, product listings, video content, within the Google ad network to web users.
Google has a 96% share of search engines in South Africa. Google can place a brand in front of a potential customer exactly when they are searching for that brand’s offer. On the Google Network, people are searching for information, shopping online, comparing product prices, getting directions, or just learning something new.
The power of search engine marketing is that a brand can quickly target an audience and attract clicks from day 1. As clicks are gathered, campaigns may be refined and targeting narrowed – this allows us to find the optimal targeting based on what’s actually driving business leads.
Savvy are able to accurately report back on sales generated by keywords and the total cost of a sale. When this is overlaid with other data, within a short period of time we can optimise campaigns so that return outperforms the cost of a campaign.