Online PR involves continuously building your brand’s relationship with existing and new potential customers.
If done well, this will achieve authenticity and transparency to distinguish your brand from competitors and establish a strong brand identity.
Savvy Marketing only offers PR as part of a client’s marketing mix only if it is deemed appropriate for the brand and if we are confident in the strength of our position as an agency within your specific industry. We understand the significance of persuasive communication, timing, the use of brand-aligned platforms and even knowing when not to engage in connecting to the right audience.
In addition to externally generated traffic, online PR optimised content has the benefit of aiding website rankings for Search Engine Optimisation which creates inbound links to different, carefully chosen parts of the website.