Instagram is Facebook’s more image-conscious younger sister. Its users are more engaged than any other social network.
Instagram has spurred the rise of ‘Influencers’ and has eCommerce capabilities through it’s Facebook parent platform.
Instagram needs well-chosen images and a consistent strategy for posts, stories and it’s IGTV platform.
LinkedIn was established as the platform for making Business to Business connections. It has since expanded but is still a formal and professional setting.
LinkedIn is a good environment to establish authority and develop into an industry thought leader. LinkedIn also prioritises the promotion of organic and native posts which is good news for businesses that don’t have a big presence. The interface allows for simple sharing of content such as website blogs and media appearances.
The LinkedIn advertising platform allows targeting by industry, job title, company, location and other parameters which can be used to reach high-value potential customers.
TikTok is the latest platform form mobile video.
Given its relative newness, the platform’s algorithm is less developed than that of other networks which means it is currently easier to receive ‘viral’ attention.