Dr Natalia Novikova

One of Savvy Marketing’s longest-standing clients, we are proud to have grown with Dr Natalia Novikova over 6 years to date.

I have enjoyed working with a team that is able to provide great attention to detail, adjust to new regulations, strategise and deliver great results. Working together with Savvy I have developed a field of aesthetic gynaecology in South Africa and grown my gynaecological practice significantly. Having a strong and consistent digital marketing platform developed by Savvy Marketing allowed my practice to stay on track even during the pandemic”
Dr Natalia Novikova, Gynaecologist, Body+Skin Clinic

The Challenge

Dr Natalia Novikova was a highly experienced gynaecological surgeon who was relatively new to Cape Town. Dr Novikova had started to establish herself and needed to attract the right type of patients for the more surgical and serious cases.

The Solution

This was achieved through Google Ads and Search Engine Optimisation.

Savvy targeted very specific search terms, optimised to convert to real patients, and excluded keywords that weren’t directly leading to the right type of case.

Dr Novikova Social Media Marketing

The Results

+296% in website enquiries in the first full year of Savvy Marketing with a significant increase in surgical procedures. This positioned Dr Novikova to move her practice to the next level as innovations in the discipline of gynaecology arose.

296%

Growth in
website
enquiries

The Next Challenge

Dr Novikova became the first gynaecologist in South Africa to become certified in ‘Aesthetic Gynaecology’. These treatments had little to no awareness , the first challenge was one of education, before growing South Africa’s first Aesthetic Gynaecology practice.

The Next Solution

  • Savvy Marketing rebranded Dr Novikova to a new identity which spanned both medical and aesthetic treatments.

  • A PR campaign that targeted journalists and bloggers.

  • A website was developed for the navigation of over 100 pages of information on a complex range of treatments.

  • Social Media feeds were re-branded ‘gynaetaboos’ as Dr Novikova addressed questions women had become afraid to ask.

  • Google Advertising in the sensitive field of health targeted women with treatable conditions.

Dr Novikova case study

The Results

Awareness building drove a 603% increase in search impressions on related keywords less than 1 year after launch, and an aesthetic practice larger than the general gynaecology practice.

This growth enabled Dr Novikova to extend her practice to offer the treatments in Johannesburg and launch the next Novikova/Savvy venture, Body+Skin Clinic…

603%

Growth
in
search