Search Engine Optimisation

SEO improves the quality and quantity of a website’s traffic. Google’s demands for a well-SEO’d website are now so all-encompassing that it also ensures your website is user-friendly.

It is a very effective and far reaching tool, and the most commonly requested by new clients. However, SEO needs to be considered alongside paid media tools which are more flexible in the short term, but only last as long as media budget is being spent.

Benefits of SEO

Growth in Relevant Website Traffic

Keyword research identifies exactly what your potential customers are searching for, and makes sure you appear for those terms.
‘Owning’ your Google space for your potential customer
While you can buy a position at the top of Google, it’s often expensive. Organic search results often appear more frequently. What’s more, optimising a map listing, the ‘snippets’ of information that appear when a question is asked, images and voice search ensure your presence is reinforced throughout the customer’s journey.

Longer term results than advertising

While it takes a longer time to reach the top of Google, once you are there, you are generally around your position for longer. This allows us to focus on further keywords, introduce new services or products etc.

Improved website user experience

Search engines put a high value on ‘User Experience’. By optimising your website for Google, Savvy improves the site for your users. It is critical to improve your site speed and eliminate website errors for Search Engine Optimisation. This leads to faster, smoother, more error-free websites.

Local Results

Most businesses require ‘Local’ Search engine optimisation where Savvy will optimise a client’s local ‘map’ listings on Google My Business and update regularly. This will also drive physical customers and phone enquiries.