Strategy Development

Strategy Development

Nicola Savage, Managing Director, boasts 15 years of expertise in blue-chip FMCG brand marketing, with a commitment to strategic rigor ingrained in the culture at Savvy.

The integration of Digital Strategy is integral to both the initial onboarding process and the continuous operational approach at Savvy Marketing.

The commencement of each new client onboarding at Savvy entails a comprehensive needs assessment. Depending on the identified requirements, the process may involve the following:

Savvy’s strategy development includes, but is not limited to:

  • Digital Diagnosis
  • Competitor Evaluation
  • Brand positioning
  • SMART Objectives
  • Marketing Strategy
  • Marketing Plan
  • First Class Execution!

Savvy’s in-house data analytics platform combines data from all major communications platforms online to make sure learnings are shared. This is available live for clients to access at any time.

Conversion rate optimisation means communication is reevaluated and optimised towards the best-performing campaigns and channels.

Using a platform called ‘Agency Analytics’ each Savvy client receives the previous month’s data within the first two working days of the month. Meanwhile, the Savvy team is analysing performance and implementing any changes, with a full report with team commentary provided within the first working week.

An annual review analyses full-year performance and sets the objectives and strategy for the coming year, making sure new market trends and technology developments are leveraged.

Savvy Strategy Partners