The Problem

An internationally successful shoe brand with a small but loyal following in South Africa. The client was managing a very active Facebook feed internally with regular but relatively untargeted paid ‘boosts’. The time invested in this feed was unsustainable and it was no longer delivering return on investment.

We had been investing in a blunt tool for social media.
Savvy Marketing used some much more sophisticated techniques which immediately drove results. They then used the results of the campaign to identify improvements necessary on other areas of the business. I value their strategic input and their drive for results.
Paul Hancock, Managing Director, Intobrands

The Solution

  • Meta’s most sophisticated tools needed to be fully leveraged to maximise brand engagement and e-commerce revenues.

  • Google Search, Display and Shopping ads were integrated into the website and constantly updated to reflect changes in season and new styles

  • The loyal database customers receive communication on multiple platforms.

  • An initially effective but simple email campaign was extended to customer and e-commerce journeys.

  • Multiple creatives, formats and budgets were constantly tested until the ‘fittest’ survives Meta’s ‘learning period’ then leveraged until a creative begins to ‘wear out’.
  • The online ‘product catalogue’ was constantly checked, refreshed and updated so the most effective styles are tailored to individual users through catalogue advertising.

The Results

Savvy Marketing aims for a 10x return on investment (ROI) for FitFlop, and will either modify or halt any campaign that fails to meet this performance benchmark.

1341%

Return on
Investment from
Email
Marketing

1100%

Return on
Investment from
Google Ads

1228%

Return on
Investment from
Social Ads