The Problem

“Help, I launched a new website a month ago and my leads have disappeared. I think it’s the look of the site, can you build me a new one immediately?”

The problem was not the look of the new website, but the fact that no Search Engine Optimisation had been conducted to transition (to ‘tell Google’ that the site had changed). The old website may have been ugly but it was ‘search engine optimised’. The new site was now ‘lost’ to potential customers on Google.

We were facing disaster after I appointed the wrong person to manage our online marketing and presence. Our leads had all but disappeared. Savvy calmly assessed the position, developed a plan to first steady the ship and then improve our online presence. The results have been great, even in a tough market.  I cannot thank Savvy enough for the support that they provided during a time of need and the ongoing support they provide as we expand our business with their help.
Jaap Brand, Managing Director, Pools for Africa

The Solution

  • Savvy quickly found and restored an old copy of the previous website while we worked on a new site.

  • A Google Advertising campaign ‘filled the gap’ and quickly found customers while Savvy rebuilt the organic rankings.

  • Search Engine Optimisation filled the gap left by lost ‘organic search rankings’.

  • An online quoting system was built to send customers a quote from an installer in their area.

  • The new website was built as an ecommerce site would, giving accurate data feedback.

  • ‘Remarketing’ was essential as the lead-to-sale period is lengthy with pool installations.

  • Social Media Advertising delivered a low cost per lead as the home-improvement market dipped post-Covid.

  • A Customer Relationship Marketing program meant every opted-in potential customer can be contacted by phone call, email, sms, and remarketing until the sale had been finalised.

Pools for Africa web screenshot

The Results

Initially enquiry levels were recovered within 3 months in time for summer season. The site then generated a 48% increase in online leads in the first full year of Savvy marketing.

Having thrived though the uplift in home improvements, the industry suffered Post-Covid downturn.

The new tools and communication platforms to fuel growth for Summer 2023.

48%

Growth in online enquiries