The enquiries were recovered in time for the important summer season (within 3 months) and the site generated a 31% increase in online traffic and 48% increase in online enquiries in the first full year of Savvy marketing*
After continued growth, the now expanded business, and a Savvy business owner drove new tools to fuel growth and combat the seasonality of the market:
The new website was set to record and measure leads exactly as an ecommerce site would, meaning that all activity can be measured and optimised for conversions. The next issue was that leads, once sent to head office were unmeasurable as they were sent a network of busy pool installers. Savvy developers built a sophisticated online quoting system, where potential customers are sent a quote from an individual installer, with their pricing and branding, according to the area they live in. At the time of writing (during the Covid 19 shutdown and winter season), the quoting system, combined with Savvy’s conversion-optimised marketing, means that every lead really does count.