Problem

Daily Maverick is a news platform that punches we is primarily financed by revenue generated from its large subscriber databases. Subscriptions to this database were managed by a team of highly talented journalists but had slowed significantly, and marketing expertise was desperately needed.

Solution

• Ad creative was changed to demonstrate a benefit to the target.
• For a news publication there’s rarely anything more engaging than the news itself!
• Continually test multiple creatives, formats and text options.
• Meta prioritises the most effective option, but manual amendments accelerate growth
• Audiences were often ‘lookalikes’ of the constantly growing database.
• Continually exclude your existing leads from the target
• Feed leads immediately to the database, reward, and exclude from communications